![]() If you have already an exact match domain, you may be wondering if it is worth changing.Ĭompanies and websites that are established with branding and traffic do not need to change their domain. The clickthrough rate will likely be higher for these types of domains if someone is searching in that location. His answer is no, but there is more to it than that.įor example, if someone is visiting Miami and searching for a bar close by, mentioning North Miami instead of South Miami may improve the number of clicks based on where you are located.Īnother example is if your domain ends with a location-based TLD, like. job TLD will help a job posting site rank higher. In a recent Google Webmasters video, John Mueller from Google answered a question about whether using a. Local SEO results can also be higher when the location is included in the domain or subdomain. People who click on PPC ads are generally looking for specific products, not companies. If you have limited space for ads, having a keyword in the domain may help. One area that domain names may see a higher impact is with PPC. ![]() This graphic from Moz is a good visual on how a web address affects a user’s perception: It is also important that your URL is readable and looks professional. In other words, it’s going to be easier for them to go right to your site if it ends in a. com domainīecause most potential customers are naturally going to assume that’s how your website address ends. We recommend businesses and organizations use a. computers (or any of the other thousands of options). Companies should think about the TLD (top-level domain) portion. The name alone is not the only consideration in a URL either. You should choose a domain that fits with your company branding Picking the right domain name is a vital part of your marketing strategy. Now, when doing a search for buying a computer, keywords in the search question are bolded within the schema markupĪll this is to say that keywords in domains are no longer an automatic high-ranking factor.Ībsolutely. Before, Google would list results and bold the keywords in the title tag, which often included the domain. The emphasis on site content is clearly shown on the results page. The algorithm was changed to take many other factors into account, like referring sites and reliable information. Google realized that authoritative sites needed more than just a great domain name. A site would add a page with a web address of to get instant SEO results. ![]() To stuff even more keywords into every URL in the hopes of ranking a little better. Other companies used subdomain and subfolders If you were looking to buy a computer and did a Google search, a website name like or would look like the best places to show you computers for sale. That alone gave a website validity and ranking power. Google would boost your results because the keywords were right in the domain. Today though, things are a little different.Įxact match domains (or EMD for short) were a big deal. ![]() The article was cleaned up, recommendations were reassessed, and references refreshed.īack in the day, picking the right domain name had a big impact on your SEO rankings. As of June 2021, it’s been updated and republished to reflect current information. Editor’s Note: This blog post was originally published in 2016. ![]()
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